About us

We have been the manufacturer of Prakruti brand herbal products since 1996. The proprietor of the firm Indian Ayuculture (manufacturing and marketing of all Prakruti brand and other associated brand herbal products), Mrs. Bhavnaben Y Patel the Proprietor successfully served the Indian Community, especially in all major cities of Gujarat state, with the following range of herbal products from the inception year 1996 to 2019. Mr. Yogendra B Patel (General Manager) managed marketing, production, advertising and all other related activities during this period and also continued remotely after the family immigrated to the USA in 2019.

Our following products had been a long presence in many cities and villages of Gujarat because of age-old advertisement campaigns through local newspapers like Gujarat Samachar, Sandesh, Divya Bhaskar, Akila, pamphlet distribution, and local TV channels like InCable and CityCable in Ahmedabad and other cities.

We also had strong dealer support, Ayurvedic practitioners, and retail presence across Gujarat and Mumbai. Our Prakruti Herbal Hair Cleanser gained recognition across Gandhinagar and was even prescribed in hospitals including Civil Hospital and Maniben Ayurvedic Hospital in Ahmedabad.

Our products were also sold in cosmetic, cutlery, and general stores across cities like Palitana, Keshod, Diu, Daman, Una, and Veraval.

We also telecast our TV advertisement on Doordarshan Ahmedabad, which helped establish our brand identity widely despite later discontinuation.

At the peak of our journey, even our suppliers were users of our products and regularly shared feedback. We plan to showcase historical photos on our website.

Our Historical Products

  • Prakruti Herbal Hair Cleanser (100ml, 200ml, 500ml)
  • Prakruti Herbal Hair Oil (100ml, 200ml, 500ml)
  • Prakruti Herbal Antiseptic Soap – 36 herbs (100gm)
  • Prakruti Herbal Gels (Aloe Vera, Neem, Jasood, Cucumber, Lemon)
  • Prakruti Neem Soap, Shikakai Soap, Aritha Soap (100gm each)

We sincerely thank all our customers, dealers, retailers, practitioners, and medical professionals for their continuous support, feedback, and trust.

Our products have been prescribed even for sensitive conditions such as burn patients due to their mild and soothing nature.

Our Prakruti Herbal Hair Cleanser was also recommended by a lady with the longest hair in Gujarat. Despite challenges like the 2001 earthquake and market fluctuations, our customers and dealers stayed loyal.

Thus, PRAKRUTI brand by Indian Ayuculture stands as a trusted name for quality, innovation, and customer service.

After over 3 decades of experience, we are introducing New Products from 2026 onwards with improved formulations.

  • Prakruti Herbal Hair Care Soap Bar (100gm)
  • Prakruti Herbal Aloe Ol’Care Multipurpose Gel (100ml, 200ml, 500ml)
  • Prakruti Herbal Neem Multipurpose Gel (100ml, 200ml, 500ml)
  • Prakruti Herbal Jas (Hibiscus) Multipurpose Gel (100ml, 200ml, 500ml)

Five Identification Markers on Every Product Labels of New Prakruti Herbal Products:

  • Registered trademark Prakruti Herbal Products (R) logo: proves that Prakruti Herbal products have legal backing of brand registration
  • Nature's :Love at bottom round below a beautiful flower image: proves that Prakruti Herbal products are environment friendly, natural and soft in their use
  • Remember our PRAKRUTI name with a leaf on the front I of Prakruti Since 1996 on every packaging.: proves that Prakruti herbal products are more than 3 decades of origin and are established in market.
  • Sanskrit Sentence from our Ancient Atharva Veda: proves that our products are based on vedic principles of Ayurveda and related ancient scientific knowledge
  • Prakruti herbal products (R) only marketed by INDIAN AYUCULTURE(the firm who represents all Prakruti Brand Registered Products) that are manufactured by Our Preferred Contract Manufacturing with FDA LIC number and address below it.

We aim to launch our products first in Ahmedabad, then across Gujarat, India, and globally through online platforms and our USA office.

Our Future expected products:

  • Prakruti Herbal Skin Care Soap
  • Prakruti Shikatone Hair Wash Powder
  • Prakruti Herbal Baby Care Soap
  • Prakruti Herbal Hair Care Lotion

We are actively working on these products and welcome suggestions from customers and practitioners.

Our new packaging reflects a minimalist, premium, and scientific approach while maintaining organic authenticity.

We collaborate with herbal scientists and dermatology experts to evolve from purely herbal to biotech-herbal solutions.

Our goal is to create environmentally friendly, effective products while maintaining strong relationships with both existing and new customers.